AIA VITALITY
AIA wanted to push out their AIA Vitality product to millennials and so we created a weekly game show around the functionalities and benefits of the product. We created a 6 part series of comedic and educational videos to showcase the benefits of the app and at the same time try to inspire people to live active, healthier lives.
RESULTS
6
CONTENT PIECES
3,000
ONLINE VIDEO VIEWS
We partnered with Eugene and Sophie from a popular community fitness group called The High Panters, and sent them on a series of challenges with across fitness communities and AIA Vitality partners.
The entertainment factor kept people watching, and through watching, people understood the value of being a AIA Vitality member.
